{"id":24,"date":"2011-10-28T13:58:41","date_gmt":"2011-10-28T13:58:41","guid":{"rendered":"http:\/\/www.fpsproductions.tv\/fps\/?page_id=24"},"modified":"2016-02-23T18:16:09","modified_gmt":"2016-02-23T18:16:09","slug":"cases","status":"publish","type":"page","link":"https:\/\/www.fpsproductions.tv\/fps\/cases\/","title":{"rendered":"Cases"},"content":{"rendered":"

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Case#01<\/span><\/span><\/em><\/address>\n
\u201cInvestment in quality pays back.\u201d<\/span><\/em><\/address>\n
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NSLC: Music Sponsorship Video
\nhttp:\/\/www.fpsproductions.tv\/fps\/work\/nslc_celtic_colours\/<\/a><\/span><\/em><\/address>\n
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client and brief<\/span><\/em>
\n The Nova Scotia Liquor Corporation (NSLC) became a lead sponsor of the Celtic Colours music festival. As part of their package they were offered the opportunity to show a video once at the opening show. The NSLC said \u201cjust shoot a couple fiddlers on the sidewalk. That\u2019ll be fine.\u201d\u00a0 We thought they could do better.<\/span><\/em><\/address>\n

\nmethodology\/direction
\nWe wanted to marry the music and the landscape of Nova Scotia with the message of NSLC and their desire to sponsor great community events (like Celtic Colours); all the while using the visual \u2018vocabulary\u2019 of music videos to convey a sense of professionalism, polish and mutual understanding with the music community. <\/span><\/em><\/address>\n

\nobstacles & efforts
\nThe client picked the musical talent and wanted to use them \u201cin some fashion\u201d with footage supplied by Nova Scotia Tourism. But we felt it was necessary to fuse the talent and scenery together in a better fashion than simply cutting between the two. So we set up projections screens in behind the talent showing the NST footage while Margie Beaton and Colin Grant performed (\u2018fiddle-synced\u2019) to a pre-chosen (and remixed by FPS)\u00a0 track of Margie\u2019s. Then we shot the same screens around the province at picturesque locales where, in post, we composited the footage of the studio fiddle-playing. The idea was a \u201cthrough the looking glass\u201d effect where we jumped to opposite sides of a window.
\nA super-tight window (four hours max!) with the musical talent meant a complete pre-light the day before.
\nOn location we shot sun-rises, sunsets, hiked\u00a0 to secluded waterfalls and beaches – all with projection screens and glide-tracks in tow.<\/span><\/em><\/address>\n

\nspecial tools\u00a0 used
\nFull studio, stage lighting, video projection screens, time-lapse photography, glide-track systems<\/span><\/em><\/address>\n

\nresults
\nVideo went from a one-time play request at the start of the festival to being so warmly received that the video introduced the\u00a0festival events over the week. It received a Gemstone Award for public relations excellence. As an added bonus Margie and Colin, having essentially a music video \u201cstarring\u201d the two of them have posted the final project online via Facebook, Twitter and YouTube and the NSLC messaging gets carried right along.\u00a0<\/span><\/em><\/address>\n

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client contact: Jennifer Gray, Senior Manager Communications\u00a0 : jennifer.gray@mynslc.com, 902 450-5966<\/span><\/em><\/address>\n

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Case#02<\/span><\/em><\/address>\n
“Authenticity resonates.\u201d<\/span><\/em><\/address>\n
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Canadian Blood Services – \u201cWe\u2019re Moving\u201d<\/span><\/em><\/address>\n
http:\/\/www.fpsproductions.tv\/fps\/work\/cbs-valerie\/<\/a><\/span><\/em><\/address>\n
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client and brief<\/span><\/em>
\n Canadian Blood Services (CBS) needed to publicize its move from the 40 year old and heavily used donor clinic to its regular donors.<\/span><\/em><\/address>\n
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methodology\/direction<\/span><\/em>
\n It may seem counter-intuitive but we wanted to focus not on the importance of donating but rather the importance of moving. But in order to speak to existing donors the message needed to speak \u201cdonor culture\u201d and to be spoken – with authenticity and conviction – by donors themselves.<\/span><\/em><\/address>\n
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obstacles & efforts<\/span><\/em>
\n An on-site video crew was not going to work due to donor privacy issues and construction hazards so still photography (John Sherlock) of the locations was chosen to supplement the spots. Existing cork-boards at the old centre celebrated the donor community and we decided to incorporate that into the design.<\/span><\/em>
\n A full spectrum approach was required to get the word out; print, radio, web and television. 4 TV commercials, 6 web videos, 4 radio spots, 4 print ads, 2 posters and a full website were developed for this campaign.<\/span><\/em>
\n In the past donors have received pins for special recognition (50 donations, Christmas donation, etc.) so we designed and developed two pins: one celebrating the last donation they would make at the old location (reenforcing the move) and one celebrating their 1st donation at the new centre (a carrot to return).<\/span><\/em><\/address>\n
\u00a0special tools\u00a0 used<\/span><\/em><\/address>\n
Studio shoot of the interviews; still photography at the clinic.<\/span><\/em><\/address>\n
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result<\/span><\/em><\/address>\n
Client called it a success with numbers higher than expected (which was the name of the game!). And the campaign won a Gemstone Award for Public Relations.<\/span><\/em><\/address>\n
\u00a0client contact: Paul Doucet, Public Relations, Canadian Blood Services, :\u00a0 paul.doucet@blood.ca, 902 474-8239<\/span><\/em><\/address>\n
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Case#03<\/span><\/em><\/address>\n
\u201cNever assume it will only be used once.\u201d<\/span><\/em><\/address>\n
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\u00a0Medavie Blue Cross- \u201cWhat makes a good company?\u201d<\/span><\/em><\/address>\n
http:\/\/www.fpsproductions.tv\/fps\/work\/medavie-blue-cross-what-makes-a-great-co\/<\/a><\/address>\n
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Mediavie Blue Cross (MBC) was to be recognized as being a great place to work and wanted\u00a0 a showcase piece for the awards ceremony.\u00a0 So, how do you make a sea of cubicles look cool, fun, and human?\u00a0 An how do you do it in three days?<\/span><\/em><\/address>\n
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methodology\/direction<\/span><\/em>
\n We decided to create an anthem from text that was created by the client. We broke the text into bite-sized chunks and had them read by staff, like a speech, in their work environment. Each person added to what the previous person had said in a seamless stream of thought while intercutting scenes from around the office.<\/span><\/em><\/address>\n
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obstacles & efforts<\/span><\/em>
\n The time -frame required extreme organization, intensive focus, and in the post-process, long hours. The cubicle farm was a challenge: so shots focus on people and on the extremely close. We show the humanity within the constraints of the office environment by showing the personality employees inject into their cubicles. Plus we highlighted various office-social activities (charity events, softball leagues, etc.)<\/span><\/em>
\n All of these people work on a computer for their entire workday, yet we couldn\u2019t show any real information on the screen since it contained private customer details.\u00a0 And for the hands-on public drop-in centre we couldn\u2019t show client\u2019s faces for the same reason(!). So we created selective focus on shots to create visual poetry while utilizing the resulting blurriness to avoid identifying people or information.<\/span><\/em>
\n The staff\u00a0 \u2018loaned\u2019 to us were only available for a short time and with no casting or rehearsal. We covered them with two cameras and carefully prepared their speech so they were only covering what needed to be covered and nothing more so we didn\u2019t waste precious time with redundancy. Both camera teams split apart between speech-shooting to cover pre-determined lists of required b-roll.<\/span><\/em><\/address>\n
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special tools\u00a0 used<\/span><\/em>
\n Swing-tilt lenses, 35mm full-frame video capture, multi-camera shoot<\/span><\/em><\/address>\n
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results<\/span><\/em>
\n Video went from a one event play request to use in every single sales pitch effort they do nationally.\u00a0<\/span><\/em><\/address>\n
client contact:Kelley Ryder, Corporate Communications\u00a0 : kelleyryder1@gmail.com, 902 453-9057<\/span><\/em><\/address>\n
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Case#04<\/span><\/em><\/address>\n
\u201cSharing your business story connects with the consumer.\u201d<\/span><\/em><\/address>\n
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The Art & Design of Marcia Poirier<\/span><\/em>
\n http:\/\/www.fpsproductions.tv\/fps\/work\/art-of-marcia-poirier-wild-about-wampum\/<\/a><\/span><\/em><\/address>\n
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Wild About Wampum (WAW) is an artisanal jewelry shop and struggling small business. Marcia spends a great deal of time at trade and craft fairs marketing her wares directly to customers and to potential resellers. But she couldn\u2019t show them the care in how the product was made. And telling her story repeatedly has resulted in short-term laryngitis.\u00a0<\/span><\/em><\/address>\n
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methodology\/direction<\/span><\/em>
\n Craftsmanship has a particular kind of magic that customers respond to. People like to see the maker and the act of making. The shells themselves have a hidden beauty that is only revealed through the process. In this case there\u2019s historical background that is connected to the carving of the\u00a0 shells.<\/span><\/em>
\n The interview needed to cover Marcia\u2019s personal connection, her passion and background. The footage of the workshop needed to capture the magic, labour and creativity of the process and establish the end result and individually hand made.<\/span><\/em>
\n obstacles & efforts<\/span><\/em>
\n The WAW studio was geographically inconvenient and only permitted a day\u2019s worth of time to shoot. The nature of the workshop and the process were such that lighting was impractical, angles were limited, and there was a significant risk to equipment due to the fine particulate in the air. A full frame camera allowed us to take advantage of available light while still allowing access to tight spaces. The application of horizontal tracking provided fluid camera movement thereby contributing momentum to an otherwise sedate process.<\/span><\/em>
\n We intentionally delayed the shooting of the shells and other jewelry to a more convenient place and time to allow for more controlled lighting and camera work. Turntable rotation and light tents contributed to a high-end professional presentation of the end product that elevated Marcia\u2019s product.\u00a0<\/span><\/em><\/address>\n
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special tools\u00a0 used<\/span><\/em>
\n 35mm full-frame video capture. Tracks systems. Light tents. Turn-tables.\u00a0<\/span><\/em><\/address>\n
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results<\/span><\/em>
\n The video is not only used in trade shows and craft fairs, but has been requested for continuous point-of-sale presentation by the retailers themselves. Marcia not only credits us with creating a great video which helped drive sales, but also with changing the entire direction of her product line. Reframing her story as that of a fine artisan rather than an arts and crafts practitioner has encouraged her to focus on individual design with a higher price point.\u00a0\u00a0<\/span><\/em><\/address>\n
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client contact: Marcia Poirier, Wild About Wampum\u00a0 : marciapoirier@wildaboutwampum.com, 506-576-5445<\/span><\/em><\/address>\n

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Case#05<\/span><\/em><\/address>\n
\u201cLetting the story speak for itself creates a genuine message.\u201d<\/span><\/em><\/address>\n
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NSLC Adopt-A-Stream<\/span><\/em>
\n http:\/\/www.fpsproductions.tv\/fps\/work\/aas-nslc-fullvideo\/<\/a><\/span><\/em><\/address>\n
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The Nova Scotia Liquor Corporation (NSLC),\u00a0 as part their commitment to social responsibility, has become the naming sponsor of the Adopt-a-stream program (AAS) which rehabilitates local waterways. The NSLC wanted to document some of the activities to help educate the public about AAS (and the NSLC\u2019s involvement).<\/span><\/em><\/address>\n
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methodology\/direction<\/span><\/em>
\n We wanted to show the river at it\u2019s best and contrast it with the bad times of its past. We needed to be shooting right in the river, not warm and dry on the shore.\u00a0 Underwater shooting provided a unique perspective often overlooked by the bystander. We avoided interviews with administrators and focused on the crews and volunteers that literally got their hands dirty and interviewed them on location to keep it grounded and real.<\/span><\/em>
\n The genuineness of the story allowed for a tasteful amount of credit to the client without drowning the message in overly corporate language.\u00a0<\/span><\/em><\/address>\n
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obstacles & efforts<\/span><\/em>
\n The trouble with shooting fish is they aren\u2019t actually in any convenient\u00a0 barrels. Over the summer our production staff had to be ready and no more than 20minutes away from the fish ladder where salmon are regularly counted and released within the hour. And we leapt at chances to join impromptu river cleanup crews and special events like river seines and cleanups.\u00a0\u00a0<\/span><\/em><\/address>\n
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special tools used<\/span><\/em>
\n Underwater video camera, 38″ telescopic horizontal tripod arm for overhead shots, rail-track setup spanning river-ways, hip-waders, aqua-shoes and bug spray.\u00a0\u00a0<\/span><\/em><\/address>\n
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result<\/span><\/em>
\n A full video for NSLC\u2019s website, a gratefully received promotional video for the Adopt-a-stream program and miles of smiles from the Nova Scotia Salmon Federation. Because the message was so strong we ended up lifting three commercials from the video which aired throughout their month-long EcoSale.\u00a0\u00a0<\/span><\/em><\/address>\n
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client contact: Beth Martin, Corporate Responsibility Specialist, NSLC:\u00a0 beth.martin@myNSLC.com, (902) 450-5938\u00a0<\/span><\/em><\/address>\n
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\u00a0Case#06<\/span><\/em><\/address>\n
\u201cPlanning and flexibility allow the message to shine.\u201d<\/span><\/em><\/address>\n
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Phoenix Youth – \u201cA Day in the Life\u201d<\/span><\/em>
\n http:\/\/www.fpsproductions.tv\/fps\/work\/phoenix-youth-shelter-a-day-in-the-life\/<\/a><\/span><\/em><\/address>\n
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Phoenix Youth Programs has programs and services for at-risk and homeless youth between the ages of 12 \u2013 24. As a non-profit organization, PYP engages in a never-ending quest for funding from charitable donors. They wanted a tool that told a consistent story and could be submitted to funding organizations when they couldn\u2019t be there in person.\u00a0<\/span><\/em><\/address>\n
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methodology\/direction<\/span><\/em>
\n Borrowing a bit from the sounds and style of Bob Dylan, we set out to explain all that the staff do at the local shelter in the run of a day using words on cards.\u00a0<\/span><\/em><\/address>\n
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obstacles & efforts<\/span><\/em>
\n The shelter runs 24 hours a\u00a0 day and 365 days a year so shooting around a \u2018live\u2019 centre was a little like doing a nature documentary about elephants without showing the elephants. For privacy reasons, we couldn\u2019t show any youth at any time. We didn\u2019t know who would be available or when or even which rooms we could shoot in. It meant being incredibly organized and buttoned down with respect to what shots we needed while needing to be very flexible regarding schedule.\u00a0<\/span><\/em><\/address>\n
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special tools\u00a0 used<\/span><\/em>
\n Hand-held camera rig, light kit, umbrella and lots of volunteers\u00a0<\/span><\/em><\/address>\n
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results<\/span><\/em>
\n The team members got a great morale boost and donors saw how hard their donations work for them. Numbers on YouTube rocketed faster than any other FPS project.\u00a0 And a first time donor, seeing only the video online, cut a cheque for $5000 based on the viewing of the video alone.\u00a0<\/span><\/em><\/address>\n

client contact: Crystal Cowie, Director of Development\u00a0 :\u00a0 ccowie@phoenixyouth.ca, 902 405-3068<\/span><\/em><\/p>\n

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Case#07<\/span><\/em><\/address>\n
\u00a0“Patience and nurturing grow trust.\u201d<\/span><\/em><\/address>\n
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Ross Farm: Generations to Generations -Mona Reeves<\/span><\/em>
\n http:\/\/www.fpsproductions.tv\/fps\/work\/rossfarm-g2g-mona\/<\/a><\/span><\/em><\/address>\n
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Ross Farm Museum is a living heritage museum located in New Ross, Nova Scotia, with a mandate to preserve and disseminate the traditional agricultural & botanical knowledge of community elders. As part of\u00a0 Generation to Generations this video aimed to tap into fast-disappearing knowledge repositories in the form of local seniors.<\/span><\/em><\/address>\n
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\u00a0methodology\/direction<\/span><\/em><\/address>\n
Create an intimate portrait of a single person who volunteers at Ross Farm, sharing her wisdom with the community and tourists.\u00a0<\/span><\/em><\/address>\n
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obstacles & efforts<\/span><\/em>
\n Mona Reeves specializes in the medicinal aspects of the herbs she has cultivated and gathered since she was a child. That\u2019s a lifetime of experience. Mona was not used speaking to camera and we wanted an intimate approach so we had to develop a close rapport with her. We felt the only real way to approach a subject like Mona was to follow her across three seasons. So we shot her planting, gardening, selling herbs at a market and guiding a group through the forest. All of this threaded together with interviews of Mona and her \u2018pupils\u201d.<\/span><\/em>
\n Ross Farm is a living museum which means that access to electricity was problematic so we utilized battery pack, hand-held micro-crews.<\/span><\/em><\/address>\n
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special tools\u00a0 used<\/span><\/em>
\n Swing-tilt lenses, 35mm full-frame video capture, hand-held camera rigs<\/span><\/em><\/address>\n
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results<\/span><\/em>
\n Video went from a one-time play event at the community to a video they sold copies of at the farm\u2019s souvenir store to help raise money. Other museums have requested copies of the video to resell. As a direct result of this project this years Generation to Generations program is already fully booked and the video itself has become part of a package to apply for more funding to support the program.<\/span><\/em><\/address>\n
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client contact: Lisa Wolfe, Director of Ross Farm Museum: wolfelm@gov.ns.ca , 1 877-689-2210<\/span><\/em><\/address>\n

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